Our History
Brand building is a long-term investment of good ideas to which we are constantly making deposits. We are a united collective of brands, concepts and thoughts – and that’s what makes us a Brandbank.
2000
Seed Heritage launches
first store in Armadale, Victoria.
Founded by Peter Lew in 2000, Seed Heritage started as a children's wear boutique in Melbourne, and has since expanded to include women's, men's, teen's and children's fashion as well as homeware, becoming a well-known Australian brand.
2002
Seed launches its online store.
2010
Seed launches in
David Jones and Myer.
Seed launches in
David Jones and Myer.
2015
Seed launches in New Zealand and Singapore
2020
Chadstone flagship store opens, Seed celebrates 20 years.
Chadstone flagship store opens, Seed celebrates 20 years.
2021, February
Commonry launches with Ashley Graham as face of the brand.
Commonry launches with Ashley Graham as face of the brand.
2021, June
Allkinds launches the first store in Malvern Central, Victoria.
Allkinds launches the first store in Malvern Central, Victoria.
2021, November
kikki.K joins Brandbank Group
2022
Brandbank launches Fine-Day
Fine-Day launches and opens first Fine-Day store in Armadale, VIC
Brandbank launches
Fine-Day
Fine-Day launches and opens first Fine-Day store in Armadale, VIC
2023
Unison is launched
Unison opens flagship store in Chadstone and launches with Amy Shark, Josh Heuston, Zinnia Kumar, Maddison Brown and Josh Cavallo.
Unison is launched
Unison opens flagship store in Chadstone and launches with Amy Shark, Josh Heuston, Zinnia Kumar, Maddison Brown and Josh Cavallo.
2024
A vibrant new era of kikki.K begins ...
A vibrant new era of kikki.K begins ...
2024
Brandbank proudly introduces new Co-CEOs, Denise Haughey and Karla Fitzpatrick.
With a combined 45 years of invaluable experience within the businesses, their profound understanding of the brands and the retail industry is poised to propel Brandbank Group to new heights.
